I'm Emilie Lien, a consumer brand communications expert with plenty of experience, both agency and client-side, in creating and delivering impactful campaigns and programmes that make a difference for leading brands such as Heinz, Zipcar, AXA, Gumtree, easyJet, Aviva, Poundland, Playtex, Dove and Always.
Whether you're a start-up or an established business, an agency or a brand owner, PR savvy or totally new to it, I can work with you collaboratively to identify your story and messages, develop a strong strategy and deliver a creative campaign that will get your brand talked about, recommended and shared in all the right places.
My 15+ years’ experience span both agency and in-house, having worked at leading London agencies and client-side for the likes of Unilever, where I oversaw PR for its portfolio of leading consumer brands and managed the PR agency roster.
My areas of expertise
Creative campaign planning
Social media strategy
Crisis & issues management
Why work with me?
Results with real, measurable business impact, delivered on time and on budget
Flexibility to fit with your requirements, either working independently or as part of a wider in-house or agency team
Ability to tap into a pool of trusted collaborators and experts to support on larger projects
Friendly, professional, flexible attitude
From creating an award-winning short film to raise awareness of AXA PPP Healthcare’s partnership with Bowel Cancer UK, to getting Vogue's stamp of approval on Poundland’s new make-up range, here’s a snapshot of the brands I’ve worked with.
WHAT THEY SAY
“Emilie is high energy, creative and a deliverer. She is able to adapt instantly to new businesses and cultures, working with colleagues to produce great results.”
Greg Dawson, VP Communications & Public Affairs, EMEA Ford Motor Company
“Emilie brings the perfect combination of creativity, maturity, perspective and broad sector experience to any PR brief, and she tops it with a splash of Emilie pizzazz. Enthusiastic and driven, she’ll have your brand’s results front of mind and she’ll bring them home too. A pleasure to work with, a more than reliable team player and a natural leader - you’re in good hands.”
Kate Stinchcombe-Gillies, MD, Coconut PR
“Emilie was very dedicated to producing great results for us, understanding our business and our needs, and helping grow exposure for our brand despite the very taboo and challenging subject matter. She’s also an excellent team player.”
Sophie Boutin, Marketing Manager, Atlantic Therapeutics
“Emilie was great to have on the team - she really got under the skin of the brand and challenges, led campaigns and projects with energy and enthusiasm and worked closely with my team to deliver excellent results.”
Richard Cooper, Head of Digital Marketing, AXA PPP Healthcare